Social Media Calendar Template
A Social Media Calendar can help you and your team schedule out your posts for Twitter, LinkedIn, Instagram, and Facebook, plan what you want to say, and strategize for the future.
About the Social Media Calendar Template
The Social Media Calendar 2024 Template is the ideal solution if you’re a busy business owner or marketer looking to plan out fresh, relevant, and engaging content that your audience will love. With it, you can plan your content and reduce overall business stress so that your brand can flourish in the world of social media.
What is a social media calendar?
If you’re like most marketing teams, then social media plays a crucial role in your key initiatives. But with so many social media platforms to manage, social planning can easily become ad hoc rather than strategic. It’s important to stay organized and plan ahead so you can make the most of your social media presence.
A social media calendar can help you do just that. With a social media calendar, you can schedule out your posts for Twitter, LinkedIn, Instagram, and Facebook, plan what you want to say, and strategize for the future.
Instead of scrambling to figure out what to post on social media every day, a social media calendar allows you to coordinate your posts to coincide with product launches, feature releases, or new content. Customize your posts so that they appeal to audiences on each platform, and establish metrics for success. Use this social media calendar to keep in touch with your customers and grow your platform.
How to use the social media calendar template
Making your own social media calendar is easy with Miro's template. Get started by selecting the social media calendar template, then take the following steps to put it to use:
1. Do a content audit
Start by auditing your existing assets, including web content and social media content. First, to best utilize your social media accounts, gain a big-picture view of how you’re currently using content. That will allow you to develop a content strategy that maximizes your ROI.
2. Decide which social channels to use
Twitter, LinkedIn, Facebook, and Instagram all have different audiences. For some businesses, it makes sense to have a presence on all four. Other companies might find an engaged audience on LinkedIn but not on the others. Yet other businesses should actually be on TikTok or Snapchat! Take some time to figure out which platforms are best for you. Who is your audience? Where are they going for content?
3. Determine the scope of what to include on your calendar
Once you’ve decided where you’ll post your content, it’s time to develop goals for the calendar itself. Some teams prefer to use the calendar for everything: scheduling posts, saving social copy drafts, storing links to photos, videos, infographics, and GIFs, and tracking metrics.
But other teams prefer to keep their calendars relatively lean so they can stay agile. Sit down with your team to decide what’s right for you. Remember, your goals are to streamline your workflows and boost efficiency, so there’s no point in doing anything that will create extra work. Instead, think about how you can use the calendar to best serve your needs.
4. Decide on stakeholders
Get together with your team to decide who will be managing which social accounts. Using the calendar to stay organized, make sure everyone has access to the passwords, login info, images, and style guides they need to be successful.
5. Start writing your posts!
Now it’s time for the fun part. Start playing around with some social copy. If your team uses a voice, brand, or style guide, refer to the guide to ensure you are adhering to your company’s guidelines. Remember to include graphics like photos in your posts to keep your audience engaged and inspire them to read your content.
6. Gather feedback from your team
Share your posts with your team to get their feedback. Are you creating punchy, memorable copy that will resonate with your audiences? Does your social copy map back to your goals? Is it driving your audience to engage with content on your site?
7. Schedule your social posts
To maximize the ROI from your social plan, make sure you’re scheduling posts to correspond with key company initiatives: product launches, feature updates, content releases, and more. Depending on your goals, you might also schedule social posts for major holidays to stay in touch with your audience and build your online presence. Explore our premade legend of sticky notes in the template for guidance.
What should a Social Media Calendar include?
A social media calendar includes the following elements: 1) The date and time (and timezone) a post will go live. 2) Social media platforms the post will go live on. 3) Copy and visuals. 4) Links and tags. 5) Geo-targets. 6) Whether it will be paid or organic. 7) Feedback and approvals.
Why Should I use a Social Media Planner?
A Social Media Planner provides a clear and centralized place for the whole team or organization to manage, update, and organize their team’s social media campaign ideas and strategies.
Project - Timeline & Key Infos
Works best for:
Agile, Project Management
The Project - Timeline & Key Infos template provides a visual framework for planning and tracking project timelines, milestones, and key information. It enables teams to align on project objectives, allocate resources, and monitor progress effectively. With customizable timelines and informative dashboards, this template empowers project managers and stakeholders to stay organized and informed throughout the project lifecycle, ensuring successful delivery within scope, time, and budget constraints.
Monthly Schedule Template
Works best for:
Planning, Project Management
The Monthly Schedule Template is a flexible tool for long-term planning. It allows you to organize events, projects, and personal activities. You can easily adjust to accommodate changing priorities, unforeseen events, or long-term goals. This ensures sustained productivity and goal achievement.
Timeline Design
Works best for:
Timeline, Planning
The Timeline Design template is perfect for creating visually engaging timelines. It helps you showcase project milestones, deadlines, and important events in a clear and attractive format. Ideal for presentations and reports, this template ensures your timeline is both informative and visually appealing.
The Lightning Product Audit
Works best for:
Product Management, Planning
The Lightning Product Audit template streamlines product evaluation processes with a comprehensive framework. By assessing key areas such as market fit, user experience, and feature performance, this template enables teams to identify strengths, weaknesses, and areas for improvement swiftly. With sections for conducting SWOT analysis, user feedback review, and competitive benchmarking, it facilitates data-driven decision-making and prioritization. This template serves as a catalyst for refining product strategies and driving continuous improvement.
Process Map Template
Works best for:
Agile Methodology, Product Management, Mapping
Process mapping allows you to assess, document, and strategize around any plan or approach your team has put in place. It’s a useful tool for eliminating or preventing blockers. Organized by stages, a process map enables your team to divide up a process or system and record deliverables and action items at each stage of the process. By breaking down the objectives, activities and deliverables at any stage of a project, you can gain insight into whether you are on track or effectively working through a problem.
Gap Analysis Template
Works best for:
Marketing, Strategic Planning, Business Management
Consider your team’s or organization’s ideal state. Now compare it to your current real-world situation. Want to identify the gaps or obstacles that stand between your present and future? Then you’re ready to run a gap analysis. This easy-to-customize template will let your team align on what obstacles are preventing you from hitting your goals sooner, collaborate on a plan to achieve those goals, and push your organization toward growth and development. You can focus on specific gap analyses — including for skills, candidates, software, processes, vendors, data, and more.