User Persona Template

About the User Personas template

A User Persona template is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. 

Whether you’re in content marketing, product marketing, design, or sales, you operate with a target audience in mind. Maybe it’s your customer or prospect. Maybe it’s someone who will benefit from your product or service. Usually, it’s a whole collection of personalities and needs that intersect in interesting ways. By distilling your knowledge about a user, you create a model for the person you hope to target: this is a persona.

User Persona example

To illustrate, let’s say you want to market a movie streaming app. Based on your market research, you learn that your app appeals to three target audiences: men under 35 interested in sports, women under 35 interested in the outdoors, and men over 45 interested in food.

You can use this research to build three personas: John the Jock, a 27-year-old who plays hockey; Olivia the Outdoorsperson, a 25-year-old wilderness guide; and Fred the Foodie, a 50-year-old restaurant critic.

How to create a User Persona template

You can easily create a User Persona template following these three steps:

1. Purpose This step requires some prep work. Add here any relevant research and data you have regarding your audiences. Afterward, brainstorm with your team about the purpose of building a User Persona template. What decisions do you want to make after you know your user persona? How will it help you?

2. Personas Here is where you will write and describe your user persona. What are their actions, motivations, and pain points? What are their values? In what context do they find themselves? You can copy and paste this frame as many times as you like and add as many user personas as you need.

3. What now Reflect on your findings from previous steps and get together with your team to find out the next steps. What does your persona profile validate? What needs to be changed or not changed? Ask yourself these questions and define what to do next based on this information.

When to use Personas

It can be difficult to figure out how to approach your target users without a complete understanding of who they are. You can create personas anytime you want a clearer idea of your audience, which will allow you to improve your products and services.

Marketing

Marketers commonly use buyer personas to determine how they should market their product. Buyer personas will inform the marketing channels the business will use, along with the types of advertising and specific tactics to reach this audience. 

Sales

Buyer personas are used by salespeople as well to characterize potential leads as they move through the funnel. Categorizing leads into different personas gives salespeople a general idea of the needs of this potential buyer and can help inform sales strategy. 

User experience

User personas are also critical for informing a business’s understanding of the user experience and how to improve it. By identifying different target personas that use their product or service and plotting the customer journey for each persona, businesses can better understand common pain points users have with their product/service and what they find valuable. This can also help improve the design process in the future.

Product

Personas help product managers understand the product's key features, besides giving them insights about customers' behaviors, goals, and needs. Like user experience, product teams are interested in knowing how the product adds value to the customer and improve their experience.

Advantages of creating user personas

By creating user personas, you can gain a richer understanding of your audience. Clearly defining personas gives your team the fuller understanding of your customers that then helps you make better product and marketing decisions. 

Understand the customer

It’s critical for businesses to gain a deep understanding of their users and what they want, and user personas help them do that. By combining demographic information with information on how users interact with the product, businesses can understand the needs and experiences of their users better. 

Identify potential problems

Understanding who your users are is also a critical step towards identifying ways to improve your product for their use. Creating unique customer journey’s for each persona will show you how each persona approaches the product and what their pain points are.

Improve mission alignment

Another benefit of creating personas is that it will help everyone on your team understand what the team’s overarching goals are and give everyone a clear target of the ideal user to shoot for. User personas inform everything from marketing and sales to UX and UI, so making sure all your team members have a basic understanding of your ideal customer is key.

Get started with the User Persona Template

Miro’s simple template is the ideal tool for creating and sharing your team’s personas. You can use the Personas template to store all the information you gather and learn about your customers. This can include photos, names, and any relevant information about motivations, interests, thoughts, and feelings. You may also want to include customer quotes or user interviews that help illustrate these points.

Get started by viewing the persona example pictured above, and then select the template to create your own. You can add any other supplementary information to the template that you think will be valuable to your team. With Miro, you can upload various file types including photos, videos, and documents.