Product Marketing Manager, Core Product

PMMs at Miro either work more closely with the product team or more closely with the sales team. “Inbound” PMMs will be a partner to the product team in the complete product development cycle, from determining product strategy for your respective product area and feature prioritization, to competitive analysis, customer research, naming, positioning, packaging, monetization, and launch. As part of this team, you help shape the product and grow a loyal user and customer base. Inbound PMMs will work cross-functionally across product, web, design, content, acquisition, and more.

Successful PMMs at Miro will need to think like general managers of their product area: flexible but constantly seek mastery, with strong customer empathy, creative problem solving ability, research, synthesis, and analytical skills. They must be able to flex from thinking about high-level strategy to tactical marketing execution and possess a bias towards personal accountability and action.

What you’ll do

  • Deeply understand and be an evangelist for the Miro product
  • Conduct qualitative and quantitative research and analysis around the market, competitors, and customers, synthesize actionable insights, and present clear, data-driven recommendations to inform product and marketing strategy
  • Partner with the product team on product strategy and act as the voice of the customer to balance team vision with customer needs
  • Translate technical details into product value for users, customers, and prospects
  • Develop GTM strategies (pricing, packaging, and positioning) for features
  • Create and execute innovative strategies and launch plans to drive awareness, engagement, and product adoption
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product) to implement strategies
  • Evaluate projects using relevant KPIs and feedback
  • Strive to continually improve and optimize team processes

What we expect

  • Bachelor’s degree or equivalent working experience
  • 3-5 years of relevant experience in product or product marketing with a technology company
  • Strong interpersonal and communication skills, with a positive and collaborative personality
  • Strong analytical and problem-solving skills
  • Must be able to switch regularly and rapidly between strategy and execution
  • Track record of successfully influencing and collaborating with cross-functional teams
  • Excellent written and strong presentation skills
  • Decision making orientation around customer benefit/value
  • Meticulous and very detail-oriented
  • Clear and open communication skills
  • Ability to provide actionable, defensible feedback to cross-functional stakeholders
  • Highly organized and able to prioritize work
  • Excellent written and strong presentation skills
  • Curious and with a growth mindset
  • Experience working with a highly distributed team

What’s in it for you

At Miro, you’ll enjoy a scrappy startup environment, collaborative and thoughtful team members and a community of users that absolutely LOVE the our product. Along with competitive salaries and the full slate of benefits, Miro provides everything you personally need to get your job done. We are passionate about our mission and are lucky to see the impact of our work, everyday! Miro is a distributed team across offices globally in San Francisco, Los Angeles, Amsterdam, and Perm Russia.

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International offices
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Amsterdam
Los Angeles
Perm
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Miro Competitive salary
Miro Company equity
Miro Learning and development
Miro Fun team
Miro Health insurance reimbursement
Miro Catered lunches
Miro Commute reimbursement
Miro Team events
Miro Co-working community
Miro Competitive salary
Miro Learning & development
Miro Full medical coverage
Miro Catered lunches
Miro Flexible PTO
Miro Company equity
Miro Fun team
Miro 401K plan
Miro Team events
Miro Competitive salary
Miro Company equity
Miro Learning and development
Miro Fun team
Miro Health insurance
Miro Inspiring office
Miro Breakfasts, dinners, and snacks
Miro Team events
Miro Hackathons, meetups, conferences
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