You might not have noticed it, or perhaps it changed so quickly that you might not even be aware of it, but work has changed. The borders of our job have become blurred, and even the possible directions have increased tremendously. Now more than ever, finding focus in our work has become more critical than ever. Whether you're planning on running a Design Sprint or are defining your OKRs for next quarter, being able to run a Problem Framing workshop is a powerful skill.
As a workshop facilitator or team lead, you want to align the unit with your stakeholders' challenges.
The Problem Framing Workshop works across multiple touchpoints:
Learn how to identify and communicate the problem
Clarify what the expected outcomes are
Help your stakeholders align and make better decisions
We'll guide you through 9 key concepts:
During interviews with your stakeholders, you take notes (grouped in Who, What, Where, When, and Why). 40min
Vote for the most valuable insights in each cluster. 10min
Each participant writes their most essential findings underneath each swimlane. 5min
Take the time to finalize your Problem Statement. 5-10min.
Place your Problem Statement in the most relevant Pirate Metric (Awareness, Acquisition, Activation, Referral, Revenue, or Retention). 2min
Plot them on the Impact vs. Effort Matrix. 5min