Problem Framing Workshop


Problem Framing Workshop

You might not have noticed it, or perhaps it changed so quickly that you might not even be aware of it, but work has changed. The borders of our job have become blurred, and even the possible directions have increased tremendously. Now more than ever, finding focus in our work has become more critical than ever. Whether you're planning on running a Design Sprint or are defining your OKRs for next quarter, being able to run a Problem Framing workshop is a powerful skill.

When to use our Problem Framing Workshop?

As a workshop facilitator or team lead, you want to align the unit with your stakeholders' challenges.

The Problem Framing Workshop works across multiple touchpoints:

  • Learn how to identify and communicate the problem

  • Clarify what the expected outcomes are

  • Help your stakeholders align and make better decisions

How does the Problem Framing Workshop work?

We'll guide you through 9 key concepts:

  • During interviews with your stakeholders, you take notes (grouped in Who, What, Where, When, and Why). 40min

  • Vote for the most valuable insights in each cluster. 10min

  • Each participant writes their most essential findings underneath each swimlane. 5min

  • Take the time to finalize your Problem Statement. 5-10min.

  • Place your Problem Statement in the most relevant Pirate Metric (Awareness, Acquisition, Activation, Referral, Revenue, or Retention). 2min

  • Plot them on the Impact vs. Effort Matrix. 5min


BTNG image
User-friendly solutions delivered by user-friendly people. Discover opportunities, find your focus, see results.
Our mission is to make your user's experience the cornerstone of your success. We want you to be as passionate about it as we are. But passion is nothing without focus. We blend creativity with process to create experiences and results that click.

Related boards

Template cover of Product Alignment Document Template
Template cover of Solution Design & Evaluation
Template cover of Problem Framing Workshop