Strategy & Planning

Inform Your Decisions for Entrepreneurs 🔍

Be the detective of your own idea! 🕵🏽

Avoid biases, observe, listen, learn and iterate.

Why use it?

You may have an idea, a wonderful idea, a solid project aimed to be successful, and you have made the decision to join the adventure of entrepreneurship. 🚀 Emotion fills you, and you want to carry it out as soon as possible, without realizing that this idea is being influenced by cognitive biases, which limit your objectivity and your ability to foresee mistakes.

This happens more often than you may think: many projects fail because they are not aware of future problems and are not prepared to change direction. That is why it's important that you validate your idea before deciding to move forward, and recognizing the biases in it.

How to use it?

First, define your idea briefly, try to summarize in a central table the keys of your product/service/experience. Don't worry if you are not sure at all: at the end of 4 simple steps, you will be able to inform the starting point of your idea. Remember, "When in doubt, research."😉

Do the following tasks:

👉 Look for similar products or services.

👉 Talk to an expert.

👉 Empathize and visualize your potential users.

👉 Listen and read what users think about similar products/services.

👉 Frame your first evidence-based idea statement.

What have we used it for?

☝️ Explore first ideas

☝️ Identify potential users

☝️ Understanding of potential competitors

☝️ Uncover opportunities

☝️ Awareness of common cognitive biases

Before making the jump into the entrepreneur journey, make sure to inform your decision. Measure twice and cut once, sometimes when we are excited or pressured we tend to fall for our cognitive biases, been aware of these biases can make the difference. Inform your decisions! 🎉


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Pixel Research Lab
An Evidence-Based & User-Centric Research Lab
We are experienced problem-solvers helping companies fast-track their route to innovation. We offer fast and cost-effective research iterations in order to gather data from real users and make insights actionable to make informed decisions.

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