The Growth Marketing Canvas helps marketers and companies to define their growth marketing strategy at its core.
Its strength lies in its customer-centric view and in incorporating each individual team members' strenghts. This leads to more innovative and highly relevant ideas, by heaving the team completely aligned at the same time.
The Canvas is THE tool for teams that want to grow. At the beginning of the project, the team should answer fields 1 to 5 to create transparency within the team.
The last and also the most time intense step is number 6. There ideas are being collected on each step of the Growth Marketing Funnel.
Finally, the ideas are prioritized according to their expected effort and return. The top rated ideas are being implemented as soon as possible.