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Empathy Map

At Invoke, we believe that knowing who our users are isn't enough. We have to know how they behave.

By using using an Empathy Map, we can outline shared behaviours of a persona archetype. This behavioural information proves to be much more practical when strategizing and designing products than the demographic information of traditional personas.

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Digital Product Studio
We are a digital product studio that tackles real problems, exposes ideas to the market, and turns them into validated and shipped products.

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