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United Kingdom
What we can
help with
Organisational Transformation
Strategy and Vision
Product and Service Design
Innovation Training
Leadership Training
Proposition Design
Service Design
Digital Design
Business Design and Growth
Culture and Employee Experience
Experience Design
Mentoring and Coaching
Leadership Readiness
We are the UK’s leading design and innovation specialists. With over 30 years of experience, our expert design thinking practitioners combine award-winning consulting and digital expertise to help companies achieve their ambitions.
Successfully finished projects
for Clients

Magnetic is one of the UK’s leading innovation and design specialists. With over 30 years of experience, our expert design thinking practitioners combine award-winning digital expertise, to help companies navigate and design better futures. We are a team of 65+ insatiably curious minds based in London and Manchester.

Our purpose is to design better futures and at the heart of what we do is human-centricity, so we always start with the end users in mind. This could be a customer, employee, intermediary, or another business or partner. We gather just enough insight to get going, then we learn and iterate as we go. We’ve worked with hundreds of businesses to develop new products, services, and experiences. We’ve used it to re-engineer an entire business model.

We also share our innovation secrets; we train teams, leaders, and in some cases entire businesses to adopt our agile design-thinking methods, so they can solve problems for themselves. Our innovation work with clients is award-winning - from Vogue Business, O2’s GiffGaff, to Europe’s number one health app, Ada. 

We were awarded The Financial Times UK’s Leading Management Consultants in both 2020 and 2022, and the Telegraph’s Workplace of the Year Award in 2021.

Our superpowers
Strategy and Vision
Culture and Employee Experience
Business Design and Growth
Proposition Design and Development
Product Design
Service Design
Digital Design
Experience Design
Innovation Training
Mentoring and Coaching
Leadership Readiness
Innovation Capability Design
Power-up Partnerships
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Who we've
worked with
Channel 4
Land Securities
Legal & General
Mars Wrigley
National Grid
Save the Children
The Economist
“We worked in partnership with Magnetic to create a beacon brand with a social purpose at its core. This was vital in motivating our people and safeguarding our business through the merger process. The Just Makers were and remain integral in driving change in our business.”
Rodney Cook, Group CEO, Just Group PLC
“The partnership with Magnetic provided us with the digital vision that was absolutely critical in positioning ourselves favourably during the extreme scrutiny of the sale process.”
Matthew Girling, Global CEO, Bonhams
“It was amazing to find a partner who could help us with the long-term strategy - architecture, user experience and brand - as well as the short-term necessity of getting a product in market as soon as possible.”
Daniel Nathrath, Co-founder and CEO, Ada Health
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