Magnetic is one of the UK’s leading innovation and design specialists. With over 30 years of experience, our expert design thinking practitioners combine award-winning digital expertise, to help companies navigate and design better futures. We are a team of 65+ insatiably curious minds based in London and Manchester.
Our purpose is to design better futures and at the heart of what we do is human-centricity, so we always start with the end users in mind. This could be a customer, employee, intermediary, or another business or partner. We gather just enough insight to get going, then we learn and iterate as we go. We’ve worked with hundreds of businesses to develop new products, services, and experiences. We’ve used it to re-engineer an entire business model.
We also share our innovation secrets; we train teams, leaders, and in some cases entire businesses to adopt our agile design-thinking methods, so they can solve problems for themselves. Our innovation work with clients is award-winning - from Vogue Business, O2’s GiffGaff, to Europe’s number one health app, Ada.
We were awarded The Financial Times UK’s Leading Management Consultants in both 2020 and 2022, and the Telegraph’s Workplace of the Year Award in 2021.