Amsterdam, Netherlands

Junior Search Engine Marketing Specialist (SEM)

About the team

The Performance Marketing team is one of the main drivers of Miro's rapidly scaling growth, giving tangible results to our international expansion by advertising in more than 130 countries.

The Paid Search (PS) team is part of the overarching Growth Marketing function and partners very closely with other teams within this organization, such as synthesizing organic and paid insights with SEO, developing new audiences to target with lifecycle marketing, and creating a search brand lift study with Video.

Additionally, the team collaborates with other functions. Think about adding new paid search metrics to our reporting stack with Analytics, target-setting with Strategic Finance, formulating new outstanding buying reasons in our ad copy with Product Marketing, and examining the impact of our TV campaign with Brand Marketing on paid search.

About the role

As the SEM Specialist, you will become a part of the paid search team where you will be trained into a world-class search engine marketing specialist. After following a personal training program, you will have the opportunity to help craft the PS strategy and operations. You will be aligning your budget, strategies, and your team initiatives with the broader organization roadmap and goals, and prioritizing them accordingly. Exciting isn’t it?!

This role is an outstanding opportunity to join a fast-growing organization and leave your mark as the team scales up, lay the foundation for the SEM team, and help the organization's growth!

This role reports directly to our PS Team Manager and this person will work closely with outstanding individuals across other acquisition channels.

What you’ll do

  • Follow an extensive & personalized training program that will ramp you up in the subject matter of paid search—this is combined with delivering real projects that impact Miro’s top-of-funnel acquisition. After this, you will transition into the role of a full-fledged search engine marketing specialist
  • Scale and optimize our paid search campaigns while meeting our desired payback period
  • Form hypotheses, design and implement tests, collect data, apply findings to increase the return on investment of your campaigns, and share these takeaways with the team and the organization
  • Work at the epicenter of industry-defining projects such as automation, bidding intelligence, experimentation, data integration, reporting & insights, alpha’s and beta’s, and search personalization
  • Find opportunities by analyzing large amounts of data and implement tailored actions to reach our objectives. Coordinating paid search data, making it understandable, and communicating it to your key collaborators

What you’ll need

  • Bachelor’s degree in a relevant field e.g. marketing, analytics, business information management, computer science, mathematics, or statistics
  • Proficient in English, both in written- and verbal communication
  • Highly collaborative, team-oriented, and empathetic—driving cross-functional projects within paid search
  • Passion and pro-activeness. You have the urge to get things done and elevate paid search to a top-level
  • Strong analytical skills and the ability to analyze large sets of data and numbers, intermediate knowledge level of Excel
  • Is accuracy your priority - Great! Your ads are being seen by millions of users every week all over the globe. A small change can lead to unprecedented impact and this is a central tenet to your way of working

What's in it for you

  • Competitive Equity Package
  • Medical Insurance coverage
  • Travel allowance for your commute
  • Lunch, snacks and drinks provided
  • Allowance to facilitate remote working during WFH period
  • Weekly team activities (even virtually) to keep the spirits high
  • Opportunity to work for a truly global team
  • Inspiring workplace in the heart of Amsterdam



About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. Miro is trusted by Dell, Cisco, Deloitte, Okta, Shopify, and many more global companies of all sizes.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences.
Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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