Head of Brand will oversee efforts to amplify Miro’s brand globally, with the goal of creating a new category and establishing Miro as a market leader. This role will own our brand identity, vision, promise, creative, voice, and storytelling, while driving innovative brand activation strategies and programs. Reporting to the Head of Marketing, this role will be a strategic member of the leadership team. Ideal candidate is creative, passionate, and data driven, with a proven track of operational execution and effective team leadership.
What you’ll do
- Be Miro’s global brand champion, both employee and customer facing
- Translate top-level marketing priorities into clear brand strategy
- Establish the vision for evolution of Miro’s brand perception
- Innovate thought leadership platform
- Lead storytelling, messaging, naming, and positioning Miro in the market
- Execute on compelling and consistent brand narrative across all channels
- Manage dynamic brand identity across all products and platforms
- Scale processes across brand voice, design & video teams, leading creative production across marketing campaigns
- Launch integrated branding campaigns (digital, streaming & offline) to drive brand awareness across target market
- Determine how to measure brand campaign performance, delivering actionable insights to stakeholders
- Lead and mentor high performing team that infuses Miro’s brand across all marketing activities
What you'll need
- 10+ years of demonstrated success and subject matter expertise in brand strategy, brand marking, and campaign execution.
- Experience working with SaaS B2B and B2C brands that have global reach
- Experience using market & customer data to steer product planning and communication initiatives.
- Ability to influence, aspire, and motivate others
- Experience working as in individual contributor as well as managing multi-functional marketing team of varying levels and size
- Strong written acumen
- Ability to operate in fast paced, dynamic environment
- Highly motivated with stellar work ethic
- Sound business judgement; strategic and data analytical capabilities
What’s in it for you
At Miro, you’ll enjoy a scrappy startup environment, collaborative and thoughtful team members and a community of users that absolutely love our product. Along with competitive salaries and the full slate of benefits, Miro provides everything you personally need to get your job done. We are passionate about our mission and are lucky to see the impact of our work, every day! Miro is a distributed team across offices globally in San Francisco, Los Angeles, Austin, Amsterdam, and Perm.
- Excellent health benefits that include medical, dental and vision
- Flexible time off
- Catered lunches + free snacks and drinks
- Team outings
Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. With over 5 million users and 20,000 paying customers, Miro is trusted by Dell, Cisco, Salesforce, PWC, EA, and many more global companies of all sizes.
At Miro, we are a team of dreamers. We look for individuals who dream big, work hard and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves everyday. If this sounds like something that excites you, we want to hear from you!