What kinds of consequences believe are associated with doing the behaviour?
How does doing the behaviour make people feel?
What kinds of rewards (emotional or tangible) exist in the process for people?
What types of incentives do people perceive there to be for doing the behaviour? (intangible or tangible)
What types of punishments or negative consequences exist related to the behaviour?
What type of cultural understanding does the person have about the target behaviour?
What are the person’s goals? Which goals are most important to them?
How do people understand their roles or identity? Is doing the behaviour compatible with that identity?
Does the person believe that the target behaviour will help with any of their goals?
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