How to create a persona

- imagine a person in our target group

- without having the prototype in mind

- Type of person we want to design our prototype for

- Describe a lifestyle (w/ hobby etc.)

- Example: Person that's away much. -> Needs to use online communication

- Not an average user!

- Be specific when describing the lifestyle

- Don't describe a user. Describe a person.

- Don't include users that realistically wouldn't use your product

- You can fit a persona to the problem but not to the product